The S.V. Foundation

Inclusion elevates all.



The Mocktail Project was founded on one simple idea that a zero-proof mocktail could have the same depth and creativity as a cocktail. By teaming up with restaurants, social environments, bartenders and baristas, spirit brands, elixirs, tonic and bitter companies that believe in a higher standard of flavor and hospitality, #TheMocktailProject helps to craft a safer, more inclusive drinking culture for when you choose not to consume alcohol. 

Proudly respecting your choice to be with or without alcohol. #DrinkResponsibly


The state of being diverse; variety.

The Oxford Dictionary describes the #mocktail as: A non-alcoholic drink consisting of a mixture of fruit juices or other soft drinks. Although we don't dispute this definition, we were founded on the belief that a zero-proof cocktail could be so much more than fruit juices and soft drinks!

"Espresso Old Fashion"

  Crafted from our talented barista's at Quill's Coffee in Louisville Kentucky.

Crafted from our talented barista's at Quill's Coffee in Louisville Kentucky.

~Chilled double shot of espresso over ice

~10G of simple syrup

~2 dashes of Fee Brothers orange bitters 

~Expressed orange peel 


"When I made the choice to become a non-drinker, it was eye-opening as to how uncomfortable it can be in a social setting when your options are water, soda, or alcohol."
- Founder, Jesse Hawkins


Inclusion is a way of thinking, a way of being, and a way of making decision about making everyone belong.



The American Drinking Culture

The NIAAA estimates that 30% of Americans choose to sustain from alcohol on a daily basis. Whether this is for a medical condition, pregnancy, individuals in recovery, or the designated driver, The Mocktail Project was created to provide an alternative option for when a person freely chooses not to drink.

An Irresponsible Burden

A burden to our society: Although The Mocktail Project fully supports an individuals choice to drink responsibly, alcohol misuse cost the United States upwards of an estimated $249 billion dollars annually. Three-quarters of the total cost of alcohol misuse are related to binge drinking.

A Splash of Social Responsibility

The NIAAA defines binge drinking as a pattern of drinking that brings blood alcohol concentration (BAC) levels to 0.08 g/dL or higher typically occurring after four drinks for women and five drinks for men—in about 2 hours. Our mission through THE MOCKTAIL PROJECT is to build a safer, more inclusive drinking culture. We want to create a choice for everyone in our community when you chooose not to consume alcohol. #respect

A Drink for You; A Charity Social Mixer

Founded on March 16, 2018, the S.V. Foundation hosted its' inaugural charity event, A Drink for You. To date, the S.V. Foundation has raised more than 10K dollars to be gifted towards local resources to provide recovery in our community.  


Each time you support the S.V. Foundation you are supporting:


The S.V. Foundation was started to offer recovery for our communities' most at-risk and vulnerable citizens.

On behalf of the S.V. Foundation, we would like to thank our friends of the foundation for their continuous support of THE MOCKTAIL PROJECT, A DRINK FOR YOU, and the S.V. Foundation's mission to be more inclusive to the non-drinker.

 Inclusion is not bringing people into what already exists; It is making a new space, a better space.