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The Mocktail Project is a grassroots movement empowering social environments to be safer and more inclusive, creating environments where mocktails & cocktails can co-exist.



Hey friends, meet Jesse, the founder of The Mocktail Project. Our passion towards creating a safer and more inclusive drinking culture was inspired based on his personal struggle as a 25 year old non-drinker navigating his way through early sobriety.




In 2017, on our founders sobriety date, we mixed and muddled our very first mocktail. On April 16, we raised our glass and shared a toast with our closest friends and family members, setting our mission into action. We started The Mocktail Project to help create a safer and more inclusive drinking culture, a mission that resonates with so many, a story inspired from our founders personal choice to become a non-drinker.

Our founder is just one example of the more than 30% of Americans that continue to make the personal choice not consume alcohol on any given day. 

Through The Mocktail Project, we want to help create social spaces where mocktails & cocktails co-exist. We are focused on helping to create a drinking culture that is stigma free, mindful, and inclusive. We are both a movement and philanthropic organization. Through our events and community partnerships, we are proud that we give back towards providing necessary recovery tools and resources in our community and throughout the hospitality industry. #imbibebetter


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Whether you prefer the term mocktail, spirit-free, or zero-proof cocktail, The Mocktail Project is a movement to help ensure that all social environments provide access to high-quality, non-alcoholic options for when individuals choose not to imbibe.