Inclusion is not a matter of political correctness. It is the key to growth.
THE MOCKTAIL PROJECT is a grassroots movement that started with the founder of the S.V. Foundation's struggle to find inclusion as a non-drinker. The mission of THE MOCKTAIL PROJECT is to help provide a choice, eliminate unnecessary social pressures, and remove societal stigmas to create a safer, more inclusive drinking culture.
The Mocktail is the original crafted non-alcoholic beverage option that first became popular during the 1920s throughout the prohibition era. Without the accessibility to alcohol, it was the Mocktail that became the alternative drink of choice for friends and families when ordering a crafted beverage. Today, the Mocktail has been elevated to the same art form as your favorite cocktail's for the individual choosing to be without alcohol.
Nearly 100 years after the first mocktail was crafted, THE MOCKTAIL PROJECT is now devoted to cultivating signature mocktails crafted by our citys most vibrant social settings, including coffee shops, bars, restaurants, local distilleries, and breweries all across the nation. THE MOCKTAIL PROJECT envisions crafting mocktails at weddings, charity events, and other special events in a city near you. We believe that the purpose of fun is to have some, and we want to have a lot of fun, together!
THE MOCKTAIL PROJECT was created to be a sustainable program that could offer financial resources to our communities most at-risk and vulnerable citizens while cultivating a social environment that would be more inclusive. Our dream is to create a safer, more inclusive drinking culture that provides an elevated beverage choice for the non-drinker. Through THE MOCKTAIL PROJECT, we want to help eliminate unnecessary social pressures while destigmatizing where a non-drinker can socialize. We want to build a community that understands that it can be fun to mockoff! We want to be associated with a movement that supports your choice to either be with or without alcohol. #drinkresponsibly
To help you locate a partner of THE MOCKTAIL PROJECT just look for the MOCKTAIL PROJECT decal hanging on the door of your cities most vibrant social environments.
“Coming together is a beginning; keeping together is progress; working together is success.” - Henry Ford