NH Mocktail Week

Join us October 14–20 for our 3rd annual Mocktober, an annual campaign to raise awareness for social inclusion.

NH Mocktail Week | The Mocktail Project

Live Free & Host Responsibly.

Join us for New Hampshire Mocktail Week November 4–10!

As part of a continuing, groundbreaking partnership, the New Hampshire Liquor Commission has partnered with Brown-Forman, one of the largest American-owned spirits and wine companies, to create Live Free and Host Responsibly – a campaign encouraging consumers and restaurant owners to focus on responsible alcohol service and consumption.

New Hampshire Mocktail Week will run concurrently with New Hampshire Distillers Week – an annual celebration of spirits that culminates in the Distiller’s Showcase. This year, through the Live Free and Host Responsibly program, Brown-Forman & The Mocktail Project encourage you to create one signature mocktail to promote throughout the week of November 4-10 to compliment your spirits menu.


NH Mocktail Week | The Mocktail Project


Bars & restaurants sign up to craft mocktails between November 4–10.

Mocktober | The Mocktail ProjectNH Mocktail Week | The Mocktail Project


Individuals visit participating venues or events to purchase and sip a mocktail.

NH Mocktail Week | The Mocktail Project


Snap a picture; #shareamocktail with @themocktailproject & @nhliquorwine on social media.



Creating spaces where mocktails & cocktails can co-exist.

All participating restaurants that register for NHMW will receive 10% off a single NH Liquor & Wine Outlet purchase, up to $10,000!


Registration is Open! Sign up to participate in NH Mocktail Week!

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Let’s Get Social

NH Mocktail Week is a social affair, so snap & post your favorite Mocktails on Social Media using #SHAREAMOCKTAIL to be featured!


New Hampshire Mocktail Week is an extension of the 7th annual New Hampshire Distiller’s Week to help champion a better drinking culture.